AnyJobOK.
AI job portal.
Organic growth.
Building AnyJobOK, an AI-powered job portal for Sri Lanka, with useful features for job seekers and a search-first foundation from the start.
Historical Google Search Console snapshot · Web search · Three-month filter selected · Figures shown as reported in the original case study.
Start from zero.
Earn attention.
A new job portal needs more than listings. It needs to help people make progress — and give them a reason to find it in the first place.
AnyJobOK launched on a fresh domain with no established search history and no paid advertising. The brief brought two problems together: create a useful AI-assisted hiring experience, and make the public-facing platform discoverable through organic search.
No established search authority to rely on at launch.
Discovery had to come from useful pages and organic visibility.
Features needed to support real tasks without compromising the site’s speed or clarity.
AI with
a job to do.
Four focused tools, each built around a practical moment in the job search and hiring journey.
Resume
Advisor
Resume tips and structure guidance to help candidates communicate their experience more clearly.
Job
Matcher
Maps candidate skills to live roles, with readable explanations and suggested next steps.
Interview
Prep
Role-specific practice questions and feedback to support interview preparation.
Recruiter
Inbox
Profile summaries and fit signals to help hiring teams review candidate information.
Build for people.
Make it findable.
Product engineering, content and search were treated as parts of the same launch. The work focused on four connected foundations.
Get the technical basics right.
Clean markup, descriptive URLs and logical internal links gave the public pages a coherent structure. Performance budgets, XML sitemaps and job structured-data validation were part of the delivery process.
Answer specific job-search questions.
The content system focused on intent: roles in particular locations, salary information and practical application guidance. Keyword research and regular publishing helped turn those questions into useful pages.
Keep the experience clear.
Readable sections, useful summaries and straightforward contact paths helped explain the product. The same attention to structure made the public content easier for search engines to interpret.
Measure, fix and keep publishing.
Search Console monitoring and short fix cycles supported the launch. The team could review visibility, identify technical issues and refine pages as the site began appearing in search.
The numbers.
And their context.
The original Search Console snapshot shows the platform’s early organic visibility and clicks after launch.
Read the figures and what they mean
| Metric | Reported result | What it tells us |
|---|---|---|
| Total clicks | 1.32K | Clicks from Google Search to the site; not a count of unique people or applications.|
| Total impressions | 20.5K | Appearances in search results, rather than page views on the website.|
| Average CTR | 6.4% | The percentage of impressions that resulted in a click.|
| Average position | 5.3 | An aggregate search position across the report, not a fixed ranking for every keyword.
The project reported zero paid advertising spend. This snapshot measures search visibility and clicks; it does not establish revenue, application volume or the isolated impact of any single feature.
A useful product.
A discoverable one.
AnyJobOK shows how an AI product and its organic discovery strategy can be planned together, even when the starting point is a new domain.
Make the product useful. Give every important page a clear purpose. Pay attention to what search data tells you.
That is the approach I bring to product work: connect the engineering decisions with the way people discover and use what we build.
“The team shipped a fast site, smart AI features, and pages that rank. We saw results faster than expected and without ads.”
Questions
worth asking.
What made AnyJobOK an AI-powered job portal?
The product included Resume Advisor, Job Matcher, Interview Prep and Recruiter Inbox. Each supported a specific candidate or recruiter task, rather than adding a general-purpose chatbot to the site.
Were these results achieved without paid ads?
The original project account reports zero advertising spend. The displayed metrics come from Google Search Console and describe organic web-search performance, not paid campaign traffic.
What period do the numbers cover?
The original screenshot has the three-month filter selected, with visible chart labels from August into September 2025. The exact capture date and full export are not supplied, so the results are presented as a historical launch-period snapshot.
Can this approach work for another product?
The approach can be adapted to another market: useful functionality, clear public pages, technical SEO and ongoing measurement. The scope and results will depend on the product, demand and competition.